Most of my creative life I have constantly created products and services and thought that Wow this is great, but I never had a clear vision on who would this be good for … Oh yes, your family and friends are your 1st go to .. and they think everything you create is great and yes… you are on your way to the next million dollar idea… and next thing you know you are stockpiling product and you have no definite person to buy this stuff. In my early days, I use to craft up and sew a lot of products I did many trade shows and presented my items… sometimes success more times not so successful… Things were slow folks would pass by and even tell you how nice it is… , but no purchase so back home again with all the stuff you came with. Sooo it brings me to Target… Yes, what you do is great Yes what you do is awesome… That product will be great to have for the right person… So it's up to you to do the research.. find out who is your Target Audience… Who could use your product and or service… What problem are you solving and who is it that has the product… So its time to go to work… Find out who ‘s buying what your selling